Raise the level of public awareness of agriculture’s value to ecology, economy, open space, culture, and local food security by the following actions:
- Organize training activities in a variety of settings (schools, colleges, health care facilities, continuing education programs) that demonstrate the history, importance and value of agricultural operations.
- Improve the knowledge of current growers and motivate potential new growers.
- Promote incentives offered by governments, banks, land-grant universities, and private businesses such as start-up capital, credit, crop insurance, horticultural and financial advice, soil testing, markets, subsidies, tools, and inputs such as seeds and soil alterations.
- Promote farms as a destination stop for tourists and visitors.